So what is a DMC?

So what is a DMC?

Published on Mar 10, 2014

If you book a DMC are you expecting some Hip Hop?

Well it all depends on who’s asking the question? If it was someone who enjoys classic hip hop, they may have miss took the question for the classic Run DMC, and the infamous “Walk this way” this would have brought back smiles and a memory of a time gone by, but no that’s not the DMC I’m thinking of today.

Of course I’m referring to the abbreviation of a Destination Marketing Company or DMC, which is nowhere near as cool but then if you’re looking for a DMC then Run DMC will be no use to you at all.

A DMC, or at least a good DMC will offer lots of advice predominately, and then give you solutions to a local destination, (hence the name), whether you need help finding a conference or meeting venue, to fun events for the delegates or event production and management.

As with everything in life it’s not what you know but who you know. A good DMC will know everyone and therefore can provide an independent and unbiased service, which gives you years and years of experience from a professional or company. And usually it will be very cost effective or absolutely free.

Everyone likes free, but using a DMC will save you so much time, effort, stress, and embarrassment.

Let me explain, nothing is free of course, a DMC will receive commission from hotels, conference venues, attractions, activity venues, coach companies, audio visual providers, and everything in between that you have not even thought of yet. You will not be able to get these rates, they are trade rates, rates that can only be attained through years of partnerships, years of spending lots of money with them directly. But you may gain from some discounted rates or special offers only available to a DMC!

Time, who do you know in any given destination? How long will you spend looking? The internet is impersonal, it’s heavily biased, the websites may look great but it does not give you the full picture. It’s like looking in a window, would you buy something from looking in a window, or do you want to go in and ask questions or try it on?

Once you have bought something from a shop, you know the service or product is either good, or you would not buy from them again.

Only by using them will you know this? Are you going to take that risk on your event? It’s a bit embarrassing if they get it wrong on the day, who’s going to look a bit stupid when they disappear? Who’s going to be standing in front of all the guests, bingo that will be you?

Effort, it takes a huge amount of confidence to deliver, lots of effort required. Both physically and mentally it can be very challenging. Multi-tasking, logistics, time tables, and so much more will be very tiring. Spread the load with the relevant operatives.

Stress, pulling a big event in any given destination is stressful, very stressful. Why would you take this stress when there are professionals to dissipate this for you? Ultimately your DMC will ease you through the whole process and event, from start to finish, you should be excited but you should also be reassured that it will run smoothly now you’re working with professionals.

Embarrassment, the devils in the detail, it really is. An event is just like dominoes, they all have to line up or the dominoes will stop. If it stops you will have to stand up and kick the rest over yourself!

You get the idea, rather embarrassing.

There’s so much that goes into an event in a new destination, why on earth would you not use a DMC, they will save you time, offer you tried and tested ideas, eliminate the stress level, they will have years of experience and know who to call, and besides it will probably be free to you!

Me, I would happily pay for this, many times over, but that’s my choice. Your choice is up to you.

But if you want a DMC and don’t want the hip hop call me 01273 858206, I’m here to help you!

Great events take great planning